Enhancing Market-Oriented Agricultural Production in the Pacific Island Countries: Implications for Extension Systems
Abstract
Import bills of food items in Pacific Island Countries (PICs) is much more than their food export earnings and thus they are suffering from chronic food trade deficit. To ameliorate this situation there is a need to enhance agricultural production and to make it market-oriented. Trading in foreign markets faces competitive environment and supply of high quality food products with health safety assurance. To improve farmers’ access to global markets and export diversification, enhancing farmers’ knowledge about the modern methods of production and marketing of healthy foods is essential. This paper outlines a marketing training module and the matrix of market information required for rational decision-making by the farmers and other marketers operating at different levels in the agri-food supply chain. A strategy for transforming the exiting production-focused agricultural extension services into the integrated production-cum-market-oriented extension services is also presented. The premise of the paper is that integration of the agricultural production with marketing systems will improve the economic conditions of the small island nations of the South Pacific, and the vibrant extension services would play an important role in the growth and sustainability of this system.
Keywords
Full Text:
PDFReferences
ABBOTT, J. C. 1993. Marketing, the rural poor and sustainability, pp 62-92. In: Abbot, J (ed) Agricultural and Food Marketing in Developing Countries: Selected Readings. Wallingford, UK: CAB International, for Technical Centre for Agricultural and Rural Co-operation.
BARKER, J. W. 1981. Agricultural Marketing. New York: Oxford University Press.
BARNARD, F. L, AKRIDGE, J. T, DOOLEY, F. J, FOLTZ, J. C & YEAGER, E. A. 2016. Agribusiness Management. New York: Routledge.
BHATI, J. P. & UMAR, M. 2004. “Making agricultural production and marketing programmes in the South Pacific broad-based”, Journal of South Pacific Agriculture, 11(1 & 2): 1-7.
BEIERLEIN J. G, SCRHNEEBERGE K. C. & OSBURN D. D. 2013. Principles of Agribusiness Management, 5th edn. New York: Published by Waveland Press, Inc.
BREIMYER, H.F. 1976. Economics of the Product Markets of Agriculture. Ames: Iowa State University Press.
COBIA, D. W. 1989. Cooperatives in Agriculture. Englewood Cliffs, NJ: Prentice-Hall.
DE ANDREDE, L. A. & SCHERER, A. 1993. “Training programmes for human resource development in agricultural marketing”, pp 254 – 261. In Abbot, J (ed) Agricultural and Food Marketing in Developing Countries: Selected Readings. Wallingford, UK: CAB International, for Technical Centre for Agricultural and Rural Co-operation.
FLEMING, E.M. & COULTER, H. Eds. 1992. Agricultural Export Marketing in the South Pacific: The future role of Marketing Authorities. Canberra: National Centre for Development Studies, Australian National University.
HOLCOMB, R. B., PALMA, M. A. & VELANDIA, M. M. 2013. “Food safety policies and implications for local food systems”. Choices. The Magazine of Food, Farm, and Resource Issues, 28 (4): 13- 20.
ITC/FAO. 2008. Trade Opportunity Scan for the ACP Pacific group of countries. Rome: International Trade Centre/ Food and Agricultural Organisation of the United Nations.
KAHAN, D. 2013. Economics for Farm Management Extension. Farm management extension guide. Rome: Food and Agricultural Organisation of the United Nations.
KILMER, R. L. & ARMBRUSTER, W. J. 1987. Economic Efficiency in Agriculture and Food Marketing. Ames: Iowa State University Press.
KOHLS, R. L. & UHL, J. N. 1998. Marketing of Agricultural Products, 8th ed. New Jersey: Prentice-Hall
KUMAR, S. & BHATI, J. P. 2011. Challenges and opportunities for agrarian transformation and development of agribusinesses in Fiji, Asia Pacific Journal of Rural Development, 21(2): 19- 38.
LEE, C. Y. 1993. “Agricultural marketing extension”, pp 262-267. In: Abbot, J. (ed) Agricultural and Food Marketing in Developing Countries: Selected Readings. Wallingford, UK: CAB International, for Technical Centre for Agricultural and Rural Co-operation.
MCGREGOR, A. 1999. Linking Market Development to Farming Systems in the Pacific Islands. Apia: SAPA Publication 1999/2, FAO.
MOHAPATRA, B P. 2016. Dimensions of Extension Education. New India Publishing, New Delhi.
MORTMORE, S. & WALLACE, C. 1998. HACCP – A Practical Approach. 2nd Ed. London: Chapman and Hall, 1994.
MOSHER, A. T. 1966. Getting Agriculture Moving. New York: Agricultural Development Council, Inc.
MOYER, R. & HOLLANDER, S.C. (Eds.) 1968. Markets and Marketing in Developing Economies. Homewood, Illinois: Richard.D. Irwin.
NORTON, G. W. & ALWANG, J. 1993. Introduction to Economics of Agricultural Development. New York: McGraw-Hill.
NORWOOD, F. B. & LUSK, J. 2008. Agricultural Marketing and Price Analysis Pearson Prentice Hall, Upper Saddle River, New Jersey.
RILEY, H. M. & STAATZ, J. M. 1993. “Food system organization problems in developing countries,” pp 51 -64. In: Abbot, J. (ed) Agricultural and Food Marketing in Developing Countries: Selected Readings. Wallingford, UK: CAB International, for Technical Centre for Agricultural and Rural Co-operation.
RIVERA, W. M. & QAMAR, M.K. 2003. Agricultural Extension, Rural Development and the Food Security Challenge. Rome: Food and agriculture Organization of the United Nations.
ROGERS, E. M. 2003. Diffusion of innovations. New York: Free Press, A Division of Simon Schuster.
ROLINE, N. 1988. Extension Science: Information Systems in Agricultural Development. Cambridge: Cambridge University Press.
SALVADOR, F. 2016. Agricultural Extension: Farmer Education and Rural Development. Syrawood Publishing House, USA.
SHEPHERD, A. W. 1993. “A market-oriented approach to postharvest management”, pp 216 – 222. In: Abbot, J (ed) Agricultural and Food Marketing in Developing Countries: Selected Readings. Wallingford, UK: CAB International, for Technical Centre for Agricultural and Rural Co-operation.
SHEPHERD, A. W. 2007. Approaches to linking producers to markets: A review of experiences to date. Rome: Food and Agriculture Organization of United Nations (FAO). (Available from ftp://ftp.fao.org/docrep/fao/010/a1123e/a1123e00.pdf).
SHEPHERD A. W. 2011. Understanding and using Market Information. Rome: Food and Agriculture Organization of the United Nations.
STARBIRD, S. A. 2005. Supply chain contracts and food safety. Choices. The Magazine of Food, Farm, and Resources Issues, 20 (2): 123-127.
UNNEVEHR, L. 2003. Food safety: Setting and enforcing standards. Choices, The Magazine of Food, Farm, and Resource Issues, 18(1): 9-14.
UNNEVEHR, L. J. 2007. Food safety as a global public good. Agricultural Economics, 37 (1): 149-158.
VIAENE, J, & JANUSZEWSKA, R. 1999. Towards an integration of R & D and marketing in production development, Journal of International Food and Agribusiness Marketing, 10 (3): 79-98.
WAND-SCHNEIDER, T. & YEN, N. K. 2007. Guide to market-oriented extension with special reference to Vietnam. Hanoi: International Centre for Tropical Agriculture (CIAT). (Available from http:// www3.helvetas.ch/Vietnam/wEnglish/Documents/Marketing_Extension_Module_2.pdf).
WARD, R. G. & PROCTOR, A. (Eds.). 1980. South Pacific Agriculture: Choices and Constraints. Manila: Asian Development Bank.
WESTLAKE, M. 2005. Addressing marketing and processing constraints that inhibit agrifood exports: A guide for policy analysts and planners. FAO Agricultural Service Bulletin 160. Rome: Food and Agriculture Organization of United Nations. (Available from ftp://ftp.fao.org/docrep/ fao/008/a0233e/a0233e00.pdf).
LEE, C. Y. 1993. Agricultural marketing extension. Agricultural and food marketing in developing countries: selected readings. C. A. B International, Technical Center for Agricultural and Rural Co-operation ACP-EEC: 262-267.
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.